VISUAL & DESIGN
Creativity with Purpose
My visual design portfolio is all about bold, impactful storytelling across branding, web, and print. From shaping Creative Candy’s playful identity to designing an engaging conference brochure for the Association for Business Communication, I blend creativity with strategy to deliver designs that connect, inform, and inspire.
BRAND
DEVELOPMENT
Designing Creative Candy’s logo and brand identity sharpened my skills in color theory, alignment, and balance. Refining drafts highlighted the importance of cohesive visual decisions in reflecting the brand’s tone and personality. By applying contrast, repetition, and thoughtful layout adjustments, I ensured the designs conveyed both energy and professionalism, enhancing my approach to creating impactful branding materials.
WEBSITE
DESIGN
Designing a fictional website for JetStream Technologies allowed me to hone my web development skills while prioritizing user experience. I balanced design elements with clear navigation, ensuring information was easily accessible and visually engaging. Emphasizing accessibility and brand consistency, I created a cohesive platform aligned with ethical standards and user needs. This project solidified my understanding of how structure, functionality, and aesthetics converge to create user-friendly digital spaces—a foundation I’ll carry into future tech roles.
WEBSITE
REDESIGN
A redesigned Cake Wrecks site would feature a clean layout, bold visuals, and intuitive navigation to enhance user experience. Interactive galleries, responsive design, and easy sharing options ensure seamless engagement, combining humor with modern UX/UI for a fun, functional experience.
EDITING
&
STYLE
Creating a brochure for the Association for Business Communication’s conference honed my skills in organizing complex information, balancing readability with visual appeal, and ensuring accessibility. This project emphasized the importance of user-centered design and strategic communication, skills I’m eager to apply in crafting engaging, informative solutions for diverse audiences.
